Denver Social Media Services

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Denver Social Media Services.

Over the last few years our phones have been ringing consistently with requests for information about Social Media Services.  No question, it’s important for a company to have a presences and plan for sites like Twitter, Facebook, Linked in and all of that. The challenge of course, is the time and expertise needed to interact and attract attention on those sites. Lets face it, if you are a Solar power provider, you may not have the copy writing skills, or PR background to pull all of this off.

I know our company is focused on , and good at  search engine optimization.  So we out source or refer Denver social media marketing to trusted local providers.  SEO services that provide Social Media are rarely very good at it, and Social Media companies that provide SEO are not really great at SEO.  We have always felt you can either divide your attention over two or three different disciplines , or stay true to the core business, and refer or out source.

We refer businesses to a couple of Social media firms depending on their needs.  One is The Start up Launcher, and the other is 720 media in Colorado Springs.  Both offer very good services depending on your needs.

Call us today if you would like a recommendation. 303 500 3053

Mike

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Denver Business Coaching

As a sales acceleration firm, you just can not help getting pulled into the operational issues and challenges of a client company. In several instances a year I would be asked to do more of a business coaching program, than a sales coaching or marketing plan with a client.

I am not a business Coach.

I found out pretty fast that I wasn’t a great business coach. Yes, I had run a 80 million dollar division of a top 3 telecom company, and yes we had grown a small company from 8 to 800 employees before we sold it, and yes, I knew enough about finance, and H.R. and I.T, and of course sales and marketing, but, I really didn’t have any passion for any of those except sales and marketing.

Looking for a business coach in Denver.Business Coach in Denver

So I went on a search for a good business coach for my clients, and found two in Denver.  I spent 3 months talking to and researching Business coaching programs and individual business coached.  I found Susan Roberts an Action Coach an excellent choice for Business Coaching in Denver,  and Jerry Chesser, a great choice in Broomfield and North.

What makes these two good?

What makes these two good choices (in my opinion) is what there former and current clients say.  I base my opinions when selecting a vendor for anything on their references, and these two have plenty of good testimonials.

They do free seminars that can change your business forever, even if you don’t sign up.  I am not compensated by either (Although we did do Business development years ago for Jerry).

Give them a call.  Or call me, Mike Bayes to discuss more. 303 500 3053  ext 1

Mike Bayes is President of My One Call LLC a sales acceleration firm based in Lafayette CO.  http:www.salesjumpstart.net

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The Number One Reason for Slow Sales

Herman Maisel pictured in his office on Moffet...

I don't know who this is, but he looks like a sales guy. Do you? Image via Wikipedia

For small business owners the number one reason for sales being slow is something very simple. Lack of, or no activity.

It’s rarely a poor conversion percentage, or that the price is to high, or (add reason here). In my experience, it’s almost always a simple lack of sales activity.  Waiting for the phone to ring does not qualify as sales activity  by the way.

So, if you need to jump start your sales, write a letter and send it to 1000 target prospects (or 100, or 10,000). Pick up the phone and call everyone you have done business with, or have a business relationship with and ask them how you might help them.

Put together a real special offer on something to get you and your sales group excited about selling again.

Go to that business networking function.  What else are you going to be doing at 6:30  at night that will help your sales?

In the words we all know and love,  JUST DO IT. And do it for an hour every day.

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Mayapolis

http://www.web-popularity.org

 

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Denver Solar

Farniente2

Image via Wikipedia

Solar in Denver is doing pretty well. Our client, Stellar Roofing and Solar, had a bit of a scare earlier this year, as did most of the solar energy contractors in Denver when Excel Energy stopped the rebates program for home owners.

They are back, so solar installation companies in Denver are back on track as well.  Most will provide a free estimate, but few have the resources that Stellar provides. In house Solar installation, Electricians (you need one when you install Solar)  a roofing crew, and a good standing with the Better Business Bureau!

Solar makes sense in Denver, and across the country. Your pay back after rebates, tax credits and energy savings is ofter better than a 10% Return on Investment.

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Lead Generation Tactics

InBound Marketing Online

Lead Generation Tactics

Based on the last blog, you now know how much per lead you can spend, and you know that by increasing your conversion rate (closing percentage) you will be able to generate more leads.

So what tactics (methods) should you use.  Lets start with a small company with a limited budget, as this is the most difficult situation.

If you are limited by a small budget for advertising, the first strategy is do every thing you can to reduce some expenses and move that money over to lead generation.  Lead generation is an investment, not an expense, and should produce more revenue and profit. A really good cycle!

Tactics to use to generate leads and expense:

Relationship marketing.  Expense is your time

1.) Make a list of everyone you know in business. Next to their name add one thing you can do for them professionally.  It can be an idea, an introduction, a menetion of their service in your mewsletters or emails, a joint venture, a lead.

2.)  Take the top 5 that seem to feel the best, and make those 5 calls this week.

3.) Watch good things happen.  We call it the radar system. You get on their radar,  and are in there thoughts.  Nothing but good will come from this. You will start getting referrals, and opportunities you never would have imagined.  This is my personal favorite and always pays back big dividends.

 

Next up, free Internet marketing on a DIY basis.

See more on our main sites SEO Blog www.salesjumpstart.net/blog

or our main sute http://www.salesjumpstart.net

 

 

 

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Lead Generation plan

The step many companies seem to miss when they are developing there sales plan, is what they can pay for a customer.  If you don’t know this number, you can not build a sales plan.

Coaches and consultants who start their clients business planning with “how much do you want to do in revenue ” this quarter, year, 3 years, seem to completely miss the point.

You start with what your margins allow you to “pay” for anew customer, and then divide that by your conversion rate.  SO if you can afford to pay $1000.00  for a new client and you close 25% you can pay $250.00  per LEAD.

Once you have that you can decide what tactics fit that budget,a nd how many leads at that rate you can buy each month.

The best way to get more leads, is to increase your conversion rate. The better your conversion rate, the more leads you can afford. That  is why we start with improving your conversion rate.

You can see more about our lead generation on our main site about SEO and Sales http://www.salesjumpstart.net

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Fire Proof Your Company

Fire proof your office:

Business owners and managers spend a lot of time “putting out fires”.  Here is a system to reduce your firefighting time significantly.

Fires are surprises.  So we try to employ a no surprise management environment.  Surprises tend to come from two sources, your employees or your clients/customers. To reduce and eliminate surprises you need a system to communicate constantly with both, in a confidential and trusting way.

Customers:
Makes sure you have a policy and system to email a survey and call every customer on a regular basis.  This should include every level of your company’s management in a rotating time line.  Designate A, B and C clients, and set up a schedule of calls and surveys, with reports back to the the President of the company.

Example.  You have a three layer management org chart.

A Companies get a survey monthly from the Presidents office and a  call every three months in place of the normal lower management level calls.
A companies get a call every month from your director level.  Just a :how are we doing type call.  This can be replaced with a personal visit.

B companies get surveys every month, and a call every 4 months from the President  ( or VP )

B companies get a call or visit from the next level down every  6 weeks.

C  companies.  Survey every quarter.

Reports on every contact are sent to the Presidents and VP’s office

You will be amazed at what you will hear, and how your fire fighting team becomes less active as you identify challenges before
it becomes a fire.

If you are a small firm, you become the most active level. Call and survey every month or more!

For employees:

Send a post card to every employee with a return address to you ( The President or V.P)
Ask them how it’s going and do they have any suggestions.  Put all the returned postcards into a hat and draw
one or two out for monthly prizes.  This will encourage participation. Have some one call the employee if they didn’t respond and
remind them to get that post card back for the drawing.

Once again,  you will be amazed at the information you will get about your offices, managers and how your customers perceive your service.

Do the same type program of communication for your employees. Have a system that insures the senior level management talks directly to the A  and B
employees on a regular bases.

What comes with this is a very important policy of how the senior level communicates bad news or potential problems with the management.  It’s
essential that any “surprises”  are worked on as a team, and that you never beat up a manager for information received in this system.

Try this and you will be putting away the fire fighting gear far sooner than you would think. You will also be a better customer service organization and most likely find lot’s of lost revenue when speaking with customers.

 

 

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