I don't know who this is, but he looks like a sales guy. Do you? Image via Wikipedia
For small business owners the number one reason for sales being slow is something very simple. Lack of, or no activity.
It’s rarely a poor conversion percentage, or that the price is to high, or (add reason here). In my experience, it’s almost always a simple lack of sales activity. Waiting for the phone to ring does not qualify as sales activity by the way.
So, if you need to jump start your sales, write a letter and send it to 1000 target prospects (or 100, or 10,000). Pick up the phone and call everyone you have done business with, or have a business relationship with and ask them how you might help them.
Put together a real special offer on something to get you and your sales group excited about selling again.
Go to that business networking function. What else are you going to be doing at 6:30 at night that will help your sales?
In the words we all know and love, JUST DO IT. And do it for an hour every day.
Related articles
- The Good, The Bad and The Ugly Sales Guys (customerthink.com)
This is an interesting blog! Thanks
Really important point!~ I am going to print this and put it on my wall! lol
Food for thought! I think the timing of your sales effort has a lot to do with the success as well.