I hear from clients that they want to develop many landing pages for S.E.O. reasons. Landing pages have there place in Internet Marketing, but in my experience, as an S.E.O. tactic your heading the wrong direction.
First rule of any good Internet Marketing program: Good Content Landing pages just don’t fit this rule. Some think they can get a good search engine rank using a landing page. Nope. Well thought out content is what works, with S.E.O. as part of that thought process.
Not that there isn’t a use for landing pages. Landing pages can work for pay per click advertising. And should be used in many cases. So they do have their place in your web strategy.
Like so many things in life, with Internet Marketing, it’s not what you do, it’s how you do it. Doing it right with good intentions and content, that’s a solid foundation for your web strategy. #140.
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