The Influence of Online Reviews

84% of consumers are influenced by on line reviews.
September 10, 2009

Business owners, decision makers and consumers are increasingly turning to online customer reviews to help them make buying decisions, according to the latest survey from Opinion Research Corporation. A large proportion, 84%, said that browsing reviews influenced their decision on whether or not to purchase a product or service.

However, the findings suggest that a “vocal minority” are leaving feedback and swaying consumer opinions and only 28% of respondents had posted their own reviews.

Company Reputation will be a huge factor in the sales growth of your company.

As the popularity of review sites grow a new area of business is growing with it. That is, monitoring and enhancing your company’s Internet reputation. Google, Yahoo, Bing (old MSN) and hundreds of other search engines and portals are allowing your customers to review your service.

When your company gets good reviews a lot of great things happen.

  • Your company will move up in the local directories, so more prospects will find you.
  • Your listing will attract more attention because you have more reviews than others.
  • More prospects will call you or visit your site.
  • Your cost of online (and overall advertising) will go down.
  • Your company reputation will be significantly enhanced adding value to your brand.

Any industry can benefit from monitoring and encouraging customers to do reviews online. Places to direct them are Google, Yahoo, Bing, and then the industry specific sites, such as Yelp (for hospitality related companies) Angie’s List (for consumer) and Trip Advisor for (hotels).

No matter if you are a moving company, a financial services firm, or a consultant, great online reviews can only help grow your company.

Having started our online reputation enhancement programs a few months ago, we have seen terrific results. You can see our programs by clicking our programs.

If you choose to “do it yourself” or have a professional manage your company reputation, it is worth the time and focus. Online reviews, Blogs, Twitter, social media, and portals are only growing. Did you know you can search only by “reviews” on Google now?

Feel free to call me directly with any comments or questions about company reputation management. It’s an important piece of your marketing strategy.


Mike Bayes
My One Call, LLC Our Web Site
Linked In
303 543 3906 ( Direct )
303-500-3053  (office)

Published by

My One Call

President and Founder of My One Call LLC. Sales and marketing Programs developed by entrepreneurs for entrepreneurs. Who is managing your web strategy?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s