|84% of consumers are influenced by on line reviews.
September 10, 2009
Business owners, decision makers and consumers are increasingly turning to online customer reviews to help them make buying decisions, according to the latest survey from Opinion Research Corporation. A large proportion, 84%, said that browsing reviews influenced their decision on whether or not to purchase a product or service.
However, the findings suggest that a “vocal minority” are leaving feedback and swaying consumer opinions and only 28% of respondents had posted their own reviews.
Company Reputation will be a huge factor in the sales growth of your company.
When your company gets good reviews a lot of great things happen.
Any industry can benefit from monitoring and encouraging customers to do reviews online. Places to direct them are Google, Yahoo, Bing, and then the industry specific sites, such as Yelp (for hospitality related companies) Angie’s List (for consumer) and Trip Advisor for (hotels).
No matter if you are a moving company, a financial services firm, or a consultant, great online reviews can only help grow your company.
|Having started our online reputation enhancement programs a few months ago, we have seen terrific results. You can see our programs by clicking our programs.
If you choose to “do it yourself” or have a professional manage your company reputation, it is worth the time and focus. Online reviews, Blogs, Twitter, social media, and portals are only growing. Did you know you can search only by “reviews” on Google now?
Feel free to call me directly with any comments or questions about company reputation management. It’s an important piece of your marketing strategy.