I recently had an email from a client asking about his Google site rankings and what causes then to move from one position to another over a short period of time. It's a good question, and one we get asked often so I thought I would blog the answer.The things that impact your organic listings are:
- The content of your web site
- Your sites Back links
- Other web site content you compete against
- Other web site Back links and improvements to competitors sites
- Google making changes to their methods of ranking sites by keyword.
With organic listings you will see your site move from time to time. As we only control 2 of the factors, we can only respond to the others. I never get to alarmed with a ranking moving down for a week or two. We need to let things “settle” a bit before we assume what’s happening.
Our monthly web managed services program will help and, over time, continue to both stabilize your rankings as well as move them up
Google Local has a tendency to be more stable once you’re established (at least so far). We think that’s based on the current ranking methods which are not SEO based, but specific to Local. Many SEO firms don’t even consider the LOCAL box and therefore fewer changes seem to be made to those listings.
This of course is changing every day as more firms realize how important that piece is. Google also has a test going on in CA. giving Local companies the ability to buy a simplified version of PPC and placing it above the Local Box. Seems to be little doubt this will get rolled out in one form or another nation wide over the next few months or quarters. How that effects site traffic will remain to be seen.
In general, Google would like SEO tactics to disappear, and allow what ever systems they employee to completely dictate rankings. So, they continue to make moves to discount traditional SEO tactics, and encourage better Web site structure instead. They continue to move to content being king and simple tactics like Meta tags, Keyword stuffed domain names, individual page name changes, and unrelated links becoming less important.
That’s why our monthly maintenance program makes sense. The first priority for us is to make sure we understand what’s changing every month, and then apply that knowledge to your Internet Visibility program. It’s also the reason we spend so much time on research and reporting.
For those of you interested in more information on our web visibility programs, or web managed services you can find more information on our site. www.salesjumpstart.net