Lead Generation Tactics
Based on the last blog, you now know how much per lead you can spend, and you know that by increasing your conversion rate (closing percentage) you will be able to generate more leads.
So what tactics (methods) should you use. Lets start with a small company with a limited budget, as this is the most difficult situation.
If you are limited by a small budget for advertising, the first strategy is do every thing you can to reduce some expenses and move that money over to lead generation. Lead generation is an investment, not an expense, and should produce more revenue and profit. A really good cycle!
Tactics to use to generate leads and expense:
Relationship marketing. Expense is your time
1.) Make a list of everyone you know in business. Next to their name add one thing you can do for them professionally. It can be an idea, an introduction, a mention of their service in your newsletters or emails, a joint venture, a lead.
2.) Take the top 5 that seem to feel the best, and make those 5 calls this week.
3.) Watch good things happen. We call it the radar system. You get on their radar and are in their thoughts. Nothing but good will come from this. You will start getting referrals, and opportunities you never would have imagined. This is my personal favorite and always pays back big dividends.
Next up, free Internet marketing on a DIY basis.
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