Denver Social Media Services

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Denver Social Media Services.

Over the last few years our phones have been ringing consistently with requests for information about Social Media Services.  No question, it’s important for a company to have a presences and plan for sites like Twitter, Facebook, Linked in and all of that. The challenge of course, is the time and expertise needed to interact and attract attention on those sites. Lets face it, if you are a Solar power provider, you may not have the copy writing skills, or PR background to pull all of this off.

I know our company is focused on , and good at  search engine optimization.  So we out source or refer Denver social media marketing to trusted local providers.  SEO services that provide Social Media are rarely very good at it, and Social Media companies that provide SEO are not really great at SEO.  We have always felt you can either divide your attention over two or three different disciplines , or stay true to the core business, and refer or out source.

We refer businesses to a couple of Social media firms depending on their needs.  One is The Start up Launcher, and the other is 720 media in Colorado Springs.  Both offer very good services depending on your needs.

Call us today if you would like a recommendation. 303 500 3053

Mike

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Why Your Sites Ranking Changes in Google

I recently had an email from a client asking about his Google site rankings  and what causes then to move from one position to another over a short period of time. It's a good question, and one we get asked often so I thought I would blog the answer.The things that impact your organic listings are:

  • The content of your web site
  • Your sites Back links
  • Other web site content you compete against
  • Other web site Back links and improvements to competitors sites
  • Google making changes to their methods of ranking sites by keyword.

With organic listings you will see your site move  from time to time.  As we only control 2 of the factors, we can only respond to the others. I never get to alarmed with a ranking moving down for a week or two. We need to let things “settle” a bit before we assume what’s happening.

Our monthly web managed services program will help and, over time, continue to both stabilize your rankings as well as move them up

.
Google Local has a tendency to be more stable once you’re established (at least so far). We think that’s based on the current ranking methods which are not SEO based, but specific to Local. Many SEO firms don’t even consider the LOCAL box and therefore fewer changes seem to be made to those listings.

This of course is changing every day as more firms realize how important that piece is. Google also has a test going on in CA. giving Local companies the ability to buy a simplified version of PPC and placing it above the Local Box.  Seems to be little doubt this will get rolled out in one form or another nation wide over the next few months or quarters.  How that effects site traffic will remain to be seen.

In general, Google would like SEO tactics to disappear, and allow what ever systems they employee to completely dictate rankings. So, they continue to make moves to discount traditional SEO tactics, and encourage better Web site structure instead.  They continue to move to content being king and simple tactics like Meta tags, Keyword stuffed domain names, individual page name changes, and unrelated links becoming less important.
That’s why our monthly maintenance program makes sense. The first priority for us is to make sure we understand what’s changing every month, and then apply that knowledge to your Internet Visibility program. It’s also the reason we spend so much time on research and reporting.

For those of you interested in more information on our web visibility programs, or web managed services you can find more information on our site.  www.salesjumpstart.net

Company Reputation Enhancement

Several new success stories through My One Call clients this week based completely on their company reputation enhancement programs.  (A reputation enhancement program combines solid Internet visibility, with great 3rd party endorsements.  It’s the one two punch of on line marketing.)

Look at our SEO listing on Google. We are number 3.  But the one BIG difference between all the listings is, we have 9 reviews. Searchers like reviews, and it draws the eye to our listing and promotes a click on the reviews.


Over the last week I have had three calls from clients saying they had a new prospect that had found them on line, and had contacted them because they liked the reviews.

Here is a client example

3 R Services is number 3 under Basement Finishing Denver. The President called me today to say they had several calls this week alone, and two had said they found him and called because of the reviews.


The Owner of an Action Coach franchise in  Colorado Springs called me today and said she had a meeting set up with a new prospect based on her on line number one position on Google under business coach Colorado Springs, and she has worked very hard on adding video and written  testimonials  to her on line presence. You can see it at www.actioncoachcoloradosprings.com

The owner of Blue Sky Remodeling left me a message thanking us for the web visibility, as he continues to receive calls. He has more reviews than any other company on the first page.

When clients ask me what is the best marketing, I always say it’s doing great work and letting your clients do your marketing, and the best part is it is also very cost effective.    Ask your clients to review your services on Google, Bing and other high visibility sites.

Quick Do’s and Don’ts

  • Do ask your clients for reviews!
  • Do NOT write your own reviews. ( the FCC has implemented some very strong regulations about this)
  • DO NOT have employees or friends write reviews. (see above)
  • Do NOT respond on line in any negative manner to a bad review. If you get a bad review,  ask the reviewer to call you so you can fix it, and apologize, and then get a bunch of good reviews.)
  • Do mix the sites that you ask your clients to post a review on. Google, Yahoo, Bing, Yelp, City search, on and on.  Google picks up reviews from other sites, and likes them better than their own.

If you would like more information on our company reputation enhancement programs call me at: 303 543 3906.  Or visit us at www.salesjumpstart.net

S.E.O., Internet Marketing, and Traditional Marketing Tips

S.E.O., Internet Marketing, and Traditional Marketing Tips for My One Call Clients and Associates.

A couple of unusual lead generation and conversion programs we’ve been testing over the last month deserve some space here.

Maybe you should add them to your marketing.

Tactic: Live Chat on your Site.
Cost: Free

I used live chat years ago, and dropped it after a month or so after getting no results. Recently I noticed a tweet from 720 Media in Colorado Springs about the number of live chats they were getting, and noted recent research that sites with live chat convert 70% more than without.  That’s a BIG number.  So I used Meebo, the service they recommended (and and use on their own site http://www.720media.com) and installed chat on most of my pages. Easy.  Now I can see when someone is on my site, and they can ask us a question if they like.

Results: In a couple of weeks, we have had three live chats.  One was a competitor with several helpful comments about our Local Google listing. That’s what happens when you show up number four on Google under SEO – you get noticed.  On the other two, one appears to be a prospective new client in Ft. Collins. They wanted pricing information on Internet Optimization.  I called them, and what they really need is Sales Coaching. They intend to sign up next week.

My gut feeling is, without the live chat they may have just moved on to the next site looking for pricing and info.  No way to tell, but I am giving live chat the credit on this conversion.

Should your company use Live Chat? If someone is sitting in front of a computer most of the business day, and they have the knowledge to answer questions, why not?

Let me know if you try it, and what kind of results you get. Call me if you have any questions.  We may be putting together a co-op chat group, where one person can handle the chat function for 10 or 20 companies.

Tactic: Pay per Click Advertising on Google
Cost: I am spending around $1175. per week

I wanted to jump-start some of my Internet marketing programs, so I started a Pay per Click campaign on Google AdWords.  AdWords has become pickier about your landing pages and your keywords, so it takes a little while to figure out and organize your campaigns. I won’t go into detail here except to mention if you’re using Google AdWords, make sure you match your keywords to the landing page.

Results: After about six weeks we are seeing an 11-1 return on spending including the reoccurring revenue from sold accounts, which has been more than 50% of our new Internet marketing sales for this period. I will take an 11-1 ratio any day!  Because S.E.O. keywords are expensive per click (over $15.00 a click on the top words and positions), it’s a little nerve-racking. But so far so good.

Should your company use Pay Per Click? Maybe. There are a lot of pros and cons.  Even with a highly ranked site organically (we are number four) you still miss a significant number of screen views with the different keyword and area combinations your prospects can use. So, it’s a good catch-all tactic.  There is also recent research that shows companies with high rankings and utilizing Pay Per Click get better results from both because of the branding effect. Maybe.  But, if you can get a 10-1 return, or as some clients do, a 30-1 return, it’s a good investment.

Warning! In most cases don’t go it alone!  Lots of companies jump in, make uneducated decisions, lose a bunch of money and never go back. Get some help from a professional firm, or at least some early consulting. (Hint).

A couple of plugs here for cool companies:
www.720media.com does really great Web design and social media work in the Springs and Denver.
For the do it yourself website crowd: www.localcontentnow.com can write great content for you, or do your editing.
And another really professional Web firm based in Florida,   www.digitaleel.com

And of course our company: www.salesjumpstart.net

 

S.E.O. or Web optimization?

S.E.O. or Web Optimization – Introduction

Why Web Optimization and not search engine optimization? Internet Marketing for Denver Colorado.

What is Web Optimization?

Web Optimization is more than S.E.O. (Search Engine Optimization)

  • Local listings and directory optimization. Your company will have higher visibility by having a higher rank on the local directories than traditional organic search engine optimization. Google uses at least 38 different criteria to rank your site in Google maps and the local directory. Being well ranked here is far more valuable to companies that serve a specific city, or metro area.
  • Portal and public site optimization. Getting your company on the first page of major search engines can happen much faster by utilizing listings and advertising with sites that are currently well ranked.
  • Traditional organic search engine optimization. Copy and navigational changes to your sites to make it search engine friendly.
  • Intense Key Word Analysis. What are the best keywords to use to bring the most qualified prospects to your site?
  • Pay per Click programs. Advertising on line needs to take each component into account. The ad, the landing page, the web navigation, the targeting, and the budget all need to work, for the campaign to work

Web Optimization is more than S.E.O.

Highlights

  • My One Call Search Engine optimization and Internet Marketing has been helping the smb community since 2003. We strive for two types of clients, happy or trilled.
    • In 2009 we have a 100% success rate getting every client on the first page of Google. Most are in the top three positions for local keywords and directories.

Contact Me

303-543-3906
info@myonecall.com’
Or view our web site about Internet Marketing in Denver

Popular in Denver l Denver Internet Marketing l S.E.O. Denverl Internet Marketing Denver

The Influence of Online Reviews

84% of consumers are influenced by on line reviews.
September 10, 2009

Business owners, decision makers and consumers are increasingly turning to online customer reviews to help them make buying decisions, according to the latest survey from Opinion Research Corporation. A large proportion, 84%, said that browsing reviews influenced their decision on whether or not to purchase a product or service.

However, the findings suggest that a “vocal minority” are leaving feedback and swaying consumer opinions and only 28% of respondents had posted their own reviews.

Company Reputation will be a huge factor in the sales growth of your company.


As the popularity of review sites grow a new area of business is growing with it. That is, monitoring and enhancing your company’s Internet reputation. Google, Yahoo, Bing (old MSN) and hundreds of other search engines and portals are allowing your customers to review your service.

When your company gets good reviews a lot of great things happen.

  • Your company will move up in the local directories, so more prospects will find you.
  • Your listing will attract more attention because you have more reviews than others.
  • More prospects will call you or visit your site.
  • Your cost of online (and overall advertising) will go down.
  • Your company reputation will be significantly enhanced adding value to your brand.

Any industry can benefit from monitoring and encouraging customers to do reviews online. Places to direct them are Google, Yahoo, Bing, and then the industry specific sites, such as Yelp (for hospitality related companies) Angie’s List (for consumer) and Trip Advisor for (hotels).

No matter if you are a moving company, a financial services firm, or a consultant, great online reviews can only help grow your company.

Having started our online reputation enhancement programs a few months ago, we have seen terrific results. You can see our programs by clicking our programs.

If you choose to “do it yourself” or have a professional manage your company reputation, it is worth the time and focus. Online reviews, Blogs, Twitter, social media, and portals are only growing. Did you know you can search only by “reviews” on Google now?

Feel free to call me directly with any comments or questions about company reputation management. It’s an important piece of your marketing strategy.

Best,

Mike Bayes
My One Call, LLC
http:www.salesjumpstart.net Our Web Site
Linked In http://www.linkedin.com/in/mikebayes
303 543 3906 ( Direct )
303-500-3053  (office)
email: mike@myonecall.com

Getting City Wide Rankings in Google Local Directory

How do you get your metro wide service business listed in all the cities you service with Google?

It’s a real challenge for many companies who depend on a large part of a metro area to survive, yet can not get decent rankings because their physical address is so important in how google displays results.  In my experience I have found city wide services that have one address, one phone number and still consistently show up in the results in multiple cities. And I will tell you the commonalities I see in those listings in a moment.  But first,

We know the main attributes of a good local listing.

  • Title
  • Categories
  • Citations
  • Reviews
  • Pictures and videos
  • Address

google-local-results

And thats fine for a restaurant of retailer who is location specific. The challenge is for a company that services an entire metro area but will only rank in the city that their physical location is in.. Now some S.E.O. companies will use a P.O. box, or other address to show up in the city directory. I am a bit conflicted. I understand the reasoning, that being Google and others are penalizing the city wide service in the way they show results. So by creating a false address (at least in the pure sense) you are simply sending a message to the search engines that you do provide services in that area. My only issue is it does conflict with the  Google  guidelines, and in the long term that, like most short cuts, will cause you grief.

The other common tactic for high rankings is listing the name of the company with the keywords your targeting in it. Once again, I get it, as it works.  And why should your company be penalized because 7 years ago you thought a cute name for your business wasn’t keyword specific. But here again, it may be bad digital karma, and may come back to haunt you.

So we have been looking at city wide services, that  follow all he guidelines, and still show up in multiple cities.

The few that are consistently listed on the front page of the local directory in more than 2 or 3 cities have these commonalities.

  • A huge advantage in inbound links over the other companies. (I mean huge)
  • Paid local directory listings in Multiple cities
  • And related to that, citations from those local directories under different city categories.
  • Age of domain and site. The few we have looked at have been around a long time.

Interesting, there doesn’t seem to be much about the actual web sites that cause multiple city directory rankings except this…. they are all
have more than 40 pages listed as internal links.

So there you have my very limited research into the components of getting a city wide service rank well in local directories all across town. I would love to hear how any of you have addressed this issue.

--
Mike Bayes
President, My One Call LLC
12303 Airport Way Suite 200
Broomfield CO. 80021
720 254 1234
303 808 1734 (cell)
www.linkedin.com/in/mikebayes
Twitter: @mikebayes
Blog: www.myonecall.wordpress.com