Company Reputation Enhancement

Several new success stories through My One Call clients this week based completely on their company reputation enhancement programs.  (A reputation enhancement program combines solid Internet visibility, with great 3rd party endorsements.  It’s the one two punch of on line marketing.)

Look at our SEO listing on Google. We are number 3.  But the one BIG difference between all the listings is, we have 9 reviews. Searchers like reviews, and it draws the eye to our listing and promotes a click on the reviews.

Over the last week I have had three calls from clients saying they had a new prospect that had found them on line, and had contacted them because they liked the reviews.

Here is a client example

3 R Services is number 3 under Basement Finishing Denver. The President called me today to say they had several calls this week alone, and two had said they found him and called because of the reviews.

The Owner of an Action Coach franchise in  Colorado Springs called me today and said she had a meeting set up with a new prospect based on her on line number one position on Google under business coach Colorado Springs, and she has worked very hard on adding video and written  testimonials  to her on line presence. You can see it at

The owner of Blue Sky Remodeling left me a message thanking us for the web visibility, as he continues to receive calls. He has more reviews than any other company on the first page.

When clients ask me what is the best marketing, I always say it’s doing great work and letting your clients do your marketing, and the best part is it is also very cost effective.    Ask your clients to review your services on Google, Bing and other high visibility sites.

Quick Do’s and Don’ts

  • Do ask your clients for reviews!
  • Do NOT write your own reviews. ( the FCC has implemented some very strong regulations about this)
  • DO NOT have employees or friends write reviews. (see above)
  • Do NOT respond on line in any negative manner to a bad review. If you get a bad review,  ask the reviewer to call you so you can fix it, and apologize, and then get a bunch of good reviews.)
  • Do mix the sites that you ask your clients to post a review on. Google, Yahoo, Bing, Yelp, City search, on and on.  Google picks up reviews from other sites, and likes them better than their own.

If you would like more information on our company reputation enhancement programs call me at: 303 543 3906.  Or visit us at


The Influence of Online Reviews

84% of consumers are influenced by on line reviews.
September 10, 2009

Business owners, decision makers and consumers are increasingly turning to online customer reviews to help them make buying decisions, according to the latest survey from Opinion Research Corporation. A large proportion, 84%, said that browsing reviews influenced their decision on whether or not to purchase a product or service.

However, the findings suggest that a “vocal minority” are leaving feedback and swaying consumer opinions and only 28% of respondents had posted their own reviews.

Company Reputation will be a huge factor in the sales growth of your company.

As the popularity of review sites grow a new area of business is growing with it. That is, monitoring and enhancing your company’s Internet reputation. Google, Yahoo, Bing (old MSN) and hundreds of other search engines and portals are allowing your customers to review your service.

When your company gets good reviews a lot of great things happen.

  • Your company will move up in the local directories, so more prospects will find you.
  • Your listing will attract more attention because you have more reviews than others.
  • More prospects will call you or visit your site.
  • Your cost of online (and overall advertising) will go down.
  • Your company reputation will be significantly enhanced adding value to your brand.

Any industry can benefit from monitoring and encouraging customers to do reviews online. Places to direct them are Google, Yahoo, Bing, and then the industry specific sites, such as Yelp (for hospitality related companies) Angie’s List (for consumer) and Trip Advisor for (hotels).

No matter if you are a moving company, a financial services firm, or a consultant, great online reviews can only help grow your company.

Having started our online reputation enhancement programs a few months ago, we have seen terrific results. You can see our programs by clicking our programs.

If you choose to “do it yourself” or have a professional manage your company reputation, it is worth the time and focus. Online reviews, Blogs, Twitter, social media, and portals are only growing. Did you know you can search only by “reviews” on Google now?

Feel free to call me directly with any comments or questions about company reputation management. It’s an important piece of your marketing strategy.


Mike Bayes
My One Call, LLC Our Web Site
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303 543 3906 ( Direct )
303-500-3053  (office)