The Number One Reason for Slow Sales

Herman Maisel pictured in his office on Moffet...
I don’t know who this is, but he looks like a sales guy. Do you? Image via Wikipedia

For small business owners, the number one reason for sales being slow is something very simple. Lack of, or no prospecting activity.

The problem is rarely a poor conversion percentage, or that the price is to high, or (add reason here). In my experience, it’s almost always a simple lack of sales activity.  Waiting for the phone to ring does not qualify as sales activity!

So, if you need to jump start your sales:

  • Write a letter and send it to 1000 targeted prospects (or 100, or 10,000). Pick up the phone and call everyone you have done business with, or have a business relationship with and ask them how you might help them.
  • Put together a real special offer on something you offer to get you and your sales group excited about selling again.
  • Build a new “add on service”  that your current clients need, and send them an email, then follow up with  a call.

In the words we all know and love,  JUST DO IT. And do it for an hour every day.

Making more sales, starts with and is 100% contingent upon one thing. Generating leads and you do that  through activity.

 

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